Sugarbook Review : The Best Sugar Dating Site ?

As sugar dating is becoming increasingly popular, sites like Sugarbook are growing by the minute.

Claiming over 700,000 members, Sugar Book is connecting sugar babies, sugar daddies, and sugar mummies around the world.

And even though the site has most of its users in Singapore, the US, and Canada, Sugarbook is also rapidly growing in Asia, especially in Thailand, Hong Kong and China.

But you may be asking, is Sugarbook the best place to find a Sugar Baby or Sugar Daddy?

That's what we're gonna find out in this review.

Sugarbook is giving away Free Premium Memberships worth āļŋ2,000 to everyone in Thailand ðŸ˜ē

Take advantage of the offer now.

featured image for sugarbook review on mojomatt blog

What is Sugar Dating ?

Made popular by websites like Seeking Arrangement, sugar dating can be defined as a relationship between a Sugar Baby, that is usually someone young and attractive, that receives money, gifts, or other financial perks from a Sugar Daddy (or Sugar Mummy) in exchange for their company and affection.

Here's how Sugarbook presents it on their website.

sugar baby and sugar daddy perks on sugarbook

As someone who's been living in Thailand for a while and who was part of the nightlife industry for years, I've seen a lot of relationships that could qualify as Sugar dating.

In Thailand, a lot of girls (and sometimes guys) have one or many sponsors.

And a sponsor is nothing else than a Sugar Daddy that helps her/him financially in exchange for her/his company when he's around.

The only difference with Sugar dating is that you put a name on it and rules are defined before the relationship starts.

Where on the other side, most "sponsors" meet girls in bars/clubs or in online dating apps and then figure out their relationship and arrangement as they go.

At least with Sugar dating apps, you're only meeting people that are looking for this specific type of relationship and you can discuss the details of the arrangement before you even have your first date.

So this kind of relationship isn't something new, it's just getting more transparent as Sugar dating becomes more mainstream.

If you're curious to know more about it, read Sugarbook's answers to the questions you asked me about Sugar Babies in Thailand (and Sugar Dating in general).

sugarbook logo and tagline

Why use Sugarbook ?

Founded in 2017 in Malaysia by the serial entrepreneur Darren Chan, Sugarbook quickly made headlines with its bold communication and unique events.

But the controversial videos and billboards helped the sugar dating website to gain more exposure and to quickly become the app of choice to find a Sugar Baby or Daddy.

Today, Sugarbook is one of the leaders of the market and have a lot of arguments to convince you to join:

  • Lots of users. There are over 700,000 users on Sugarbook around the world, and most of them are Sugar Babies.
  • Clean and easy to use interface. The app is easy to use for everyone, whether you're a tech-savvy young Sugar Baby or a Sugar Daddy that "didn't grow up with tech".
  • Easy to register. Signing up only takes a few minutes.
  • Available in 3 languages. English, Thai, and Chinese.
  • Safe and secure. New users need to provide a copy of their ID in order to get verified by Sugarbook and allowed to send messages.

screenshot of sign up process on

Sign Up

Signing up on Sugarbook is free for both Sugar Babies and Sugar Daddies.

It consists of a few steps and the whole process only takes a few minutes.

First, you need to sign up with your email or Facebook account.

Then you have to choose if you're a man or woman, looking for Sugar Babies or Sugar Daddies/Mummies.

That qualifies you either as a Sugar Daddy or Sugar Baby.

The next step is to provide basic information about you (age, location, photo, occupation, education...).

Once it's done, you need to verify your email to confirm your inscription.

Now that your email is confirmed, you will need to get your profile approved, which can take between 24 and 48 hours.

Only then you can start to send messages.

Note that Sugar Babies can get a free premium account if they register with their university email.

Sugar Daddies can sign up for free too but they will have to pay to gain access to the premium features (more on that below).

find sugar baby and sugar daddy on sugarbook

Find a Sugar Baby / Sugar Daddy

Sugar Babies can browse all the profiles and send messages for free with a premium account.

For Sugar Daddies on the other side can only browse and favorite profiles with a free account.

They get notifications when someone like their profile or send them messages but they need to update to a premium account to have access to the chat and browse all the profiles available in the app.

As for searching for the ideal Sugar Baby or Daddy, Sugarbook offers a bunch of filters to help you find the perfect match:

  • Age
  • Location
  • Ethnicity
  • Lifestyle (Allowance expected)
  • Net worth
  • Body type
  • Height
  • Relationship status
  • Education
  • Children
  • ...

With the help of the filters, you can do a selection of Sugar Baby/Daddy you like, then check their profiles and descriptions.

sugarbook dating app description


At the time I'm writing these lines, Sugarbook doesn't have an app for iOS but has one for Android.

Android users can download the Sugarbook app directly from the Play Store.

For iPhone and iPad users, Sugarbook recommends bookmarking the website in their browser.

Not a perfect solution but that's the best option at the moment.

As for the Android version of Sugarbook, it's clean and easy to navigate.

You will find all the functionalities that you got on the desktop version of the website (search, chat, edit your profile...).

Nothing incredible but it gets the job done.

  • Sugarbook for Android

Premium Version

Sugarbook premium is free for Sugar Babies that sign up with their university email.

Others, including Sugar Daddies and Mummies, clearly need to upgrade to a premium account to get the most out of the app.

While you can create a profile and search for Sugar Babies and Daddies for free, you do need a premium membership to send unlimited messages.

And without messages, it's impossible to discuss the arrangements or to plan a date.


  • Limited chatting capabilities
  • Browse members
  • Save members as favorites


  • Unlimited messages
  • See who read your messages
  • Advanced search features
  • Advanced filters
  • Request private photos
  • See who viewed your profile
  • See who has a crush on you
  • Featured on dashboard
  • Hide online status
  • Hide location


  • 1 month - 50$
  • 3 months - 45$/month (135$ total)
  • 6 months - 40$/month (240$ total)

Note that the premium membership is billed at once for the duration you choose.

So for example, if you choose a 6 months subscription, you're gonna be billed 240$ at once when you subscribe and not 40$ per month.

Payment Options

Sugarbook accepts debit/credit card and Android users can also choose Google Pay to pay for their membership.

sugarbook special offer in Thailand

Limited Offer

At the moment, Sugarbook is giving away Free Premium Memberships worth 2,000āļŋ to new users in Thailand (no promo code needed).

Offer for a limited time only.


Sugarbook is a luxury dating site that connects Sugar Babies and Sugar Daddies around the world.

Signup on Sugarbook for free, set up your profile, search the app to find the perfect Sugar Babies and Sugar Daddies, message the ones you like, set up a date.

Sugarbook is operated by Endeavor Standard Sdn. Bhd., a company registered in Malaysia. Their good image, transparent communication, as well as a lot of positive reviews from their users shows they are a legit and safe website to use.

pinterest image for sugarbook review on mojomatt blog

Is Sugarbook Where Romance Meets Finance?

Could be.

At least it feels like people who join Sugarbook know what they're looking for and what to expect.

The fact that Sugar Babies can signup for free with their uni email means there's a lot of them.

With such a high number of attractive singles that empower the Sugar Daddies and Mummies who are given a lot of options.

This empowerment comes at a price though and it isn't cheap.

But if you're a Sugar Daddy, in a way, I feel like if you're going to throw thousands of dollars at a Sugar Baby, you can probably afford the price of the membership.

And at the same time, that limits the competition for you.

As for Sugar Babies, that guarantees them some quality Sugar Daddies as those who decide to join Sugarbook are clearly not tight to their money.

We're not here to debate whether Sugar dating is wrong or right.

But if you've tried Sugar dating apps, maybe Sugarbook, I'm curious to hear from you.

Let me know how was your experience in the comments.

6 thoughts on “Sugarbook: Sugar Dating Made in Asia”

  1. I signed up for this app thinking that after creating an account I can browse profiles without paying for a membership. I am sad to see I can not browse any of them.

    1. Hey Hannah, did you sign up as a Sugar Baby or Sugar Daddy? With my free account, I can browse all the profiles, but you do need a membership to see all the details, photos and to send messages.

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